The trials and tribulations of social media marketing

How pushy can you be when you are self-employed, to try and encourage new clients? I'm naturally quite respectful of the privacy and boundaries of others, maybe I'm just a little bit too polite and English when it comes to shouting about my business? I forget, that with social media, people CHOOSE to look at what you've put out. If they don't want to, they don't have to, so can I really worry that my business posts will annoy you? I'd like to say that I've done things differently trying to build up my business again in North Devon, and since the re-brand, but one thing still remains the same, I like it, when my clients come from personal recommendation. I know, that when my clients come to me from this avenue, those clients will undoubtedly stay with me. This, of course takes time, but how long can I sit and wait for this to happen? I can't! I have to multi-task. Whilst waiting for those recommendations to come through, I have to put myself out there, ...